HELSINGBORG, SWEDEN, 16 May 2018 - Scandinavian based P4M GOLF Management has entered a long-term agreement to assist World of Leading Golf in developing further its client services for the luxury golf brand.
Under the agreement P4M GOLF’s Marc Potter will represent World of Leading Golf as Client Service Director, becoming the ”face” of WLG for member venues and the majority of their services as World of Leading Golf conceptualise and develop new group and individual club benefits. Speaking on the new relationship Potter commented “This is an exciting time for World of Leading Golf and what they are trying to achieve for their clients. The brand has evolved recently and now finds itself in a position to offer a number of services that specifically focus on adding greater value and ROI to member clubs. To become part of that process is an appealing prospect and I look forward to working with such a fantastic list of clients”.
Marc Potter began his golfing career at high-end private clubs in Australia, before moving internationally to work with Troon Golf and Leisurecorp. Marc has been involved in the management and development of the some of the world’s foremost golf venues, including The Australian, Turnberry Resort and Jumeirah Golf Estates among others. He currently runs golf management business P4M Golf, representing the interests of professional golfers and golf related businesses.
Claus Feldt, CEO for World of Leading Golf stated “Marc has an incredible golfing background and understands well the World of Leading Golf philosophy. With proven experience in managing leading clubs all over the world he appreciates the operational requirements of our clients and will prove a strong asset in the development of new concepts to further enhance the World of Leading Golf brand. We look forward to working with Marc”.
P4M Golf Management is a multifaceted management company providing management and advisory services to professional tour players, golf clubs and related businesses.
World of Leading Golf is a brand that represents the most distinctive clubs across Europe. It signifies quality and excellence, strengthening the association of these clubs to a discerning golfing audience. The World of Leading Golf brand is represented by almost 60 venues and can be found in 24 countries across Europe and Asia.