PRACTICE like you’ve never won
PERFORM like you’ve never lost
Photo: Mickael Tannus
SERVICES
P4M Golf works across three connected areas of the golf industry: business operations, player management and commercial partnerships.
Each area is approached with the same principle: understand the objective, create the right structure and deliver practical solutions that improve performance, opportunity and long-term value.
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Photo: Mickael Tannus
Plan
Prepare
Practice
Perform
Photo: Mickael Tannus
ABOUT
P4M GOLF consolidates over 25 years of senior leadership experience across the global golf industry into a single, highly specialised business.
Founded by CEO Marc Potter, the company is built on decades of hands-on involvement in the planning, development, and operation of diverse golf projects. Marc has advised and led both emerging ventures and established organisations, delivering strategic insight at every stage of development.
His experience spans elite private clubs in Australia through to billion-dollar destination projects in Dubai. This global exposure has shaped a comprehensive understanding of the industry, informed by collaboration with leading experts and innovators, balanced with a lifelong passion for the game.
Selected golf businesses/projects Marc has been involved with:
The Australian Golf Club
Turnberry Resort
The Grove
Jumeirah Golf Estates
Pearl Valley Golf Estates
The Montgomerie, Dubai
GPS Industries
World of Leading Golf
Crownwood Club
Australia
Scotland
England
United Arab Emirates
South Africa
United Arab Emirates
Canada/USA
Switzerland
Sweden
Photo: Mickael Tannus
Photo: Mickael Tannus
CONTACT
Helsingborg, SWEDEN
info (at) p4m.golf